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Partenon, sector leader in the integral supply of specialised high performance clothing, needed a change in its digital image. At ClickAge, we designed and developed a website where its clothing took the spotlight with a highly visual and moving focus.
Additionally, we created a strategy for its social networks and for the launch of two new clothing collections for the police.
BIG PROBLEMS, BIG SOLUTIONS
Design and development of the new Partenon website.
Management of communication on the company’s social networks: design of creative elements, copies, interaction with the community...
Communication on the website, advertising and social networks of the new police uniform collections, the Aldán and Estay collection.
Creation of a content strategy for organic positioning.
Design and development of the new Partenon website to communicate its values and technology. Partenon is a leading company in its sector, innovative both in terms of the design and manufacture of its garments and in the management of the uniform for state law enforcement (points platform).
Hence, it was necessary to communicate in its digital side the most important aspects of the company and, in addition, we had to do it in a highly visual way, with images and videos that showcased the extremely high quality of its garments in movement. To achieve it, we scheduled recording sessions with models and garments from the company. The result? A lively page, which communicates Partenon’s values.
We carried out a communication strategy on Partenon’s social media with topics of interest for its target audience. We managed to interact with the community.
Additionally, we designed a specific communication strategy for the Aldán and Estay collections (tactical clothing for the police). We produced audiovisual material (video recordings and studio photography) with the garments from the new collections to publish the new launches, both on the website and on social media.
Some data from the launch of the Aldán collection:
We designed, created and optimised SEM and Social campaigns to build the brand and capture traffic. Each month, we shared a video on YouTube which is promoted on Google to increase brand recognition. At the end of the year, we started to upload Short YouTube videos, taking advantage of the platform’s new feature.
On Facebook, we focussed on one of the items of clothing from the collection each month (collection advertisements, carousel with videos…), building the brand and capturing traffic to then re-impact users.
Without image there is no perception. A good image is the key to show a product, so that is what we have done for Partenon. We produce quality photographic and audiovisual content so that users can perceive quality in all communication.
We conducted a preliminary analysis of Partenon’s main SEO aspects. Then, after studying the keywords to reach its target audience, we developed a content strategy focussed on SEO.
These are some of the results after 2 years of work:
+500 positioned words.
We don’t just stick to digital means! We updated the design of Partenon’s packaging, redesigned its clothing catalogue to add a more modern touch in line with the new brand image, designed its new stand for trade fairs, the design of its carrier bags…
