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TO START WITH, THESE WERE
Don Disfraz, known as Signor costume in Italy, is a fancy dress, party decoration and accessories E-commerce. A young and upbeat company which carries entertainment in its DNA and wants to share it with the people that contact get into contact with it. The company works with customers so that they can choose the best products and they can enjoy unforgettable celebrations.
When they contacted us, their needs were to boost the growth of Don Disfraz in the Italian market under the brand, Signor Costume and on the other hand, create a Business Intelligence system for quick decision-making.
BIG PROBLEMS, BIG SOLUTIONS
We created a sustainable marketing strategy, based on three pillars: Search Ads for generic searches, Shopping for the positioning of products, Optimisation based on Target ROAS.
We extracted, structured and visually displayed the data on an interactive dashboard.
We focussed our strategy on creating Search Ads, Shopping campaigns and Optimisation based on Target ROAS.
What actions did we take? We optimised the product feed, adding elements to the Caption and descriptions and we improved the tracking to take into account the conversion rate and be able to quantify them. In addition, we launched campaigns for positioning in strategic searches, although they didn’t have a direct return, and we optimised the campaigns with a target ROAS on an account level and not on an individual campaign level.
Thanks to this, we were able to scale the business in Italy in a sustainable way and without losing opportunities for growth.
We combined technology and analytics to facilitate strategic business decision-making. Hence, we structured all of the company’s data (websites, marketing, marketplaces, logistics, social networks) in a data lake created on Bigquery.
Additionally, we created financial, marketing, usability, logistics and marketplace dashboards to facilitate quick decision-making by the decision makers involved.
This translated into:
An improvement in the profitability of the business, improved profitability of campaigns and a fast and non-stop growth since 2018.
We were presented with the challenge in October 2018, and in a few months we achieved an increase of 56% in the conversion rate and a growth of 76% in billing.
At ClickAge, we worked for the Italian ecommerce of Don Disfraz, Signor Costume. We applied marketing strategies for electronic commerce, focussing on increasing sales through the creation of SEM and Remarketing campaigns.
Additionally, we created a Business Intelligence system which enables the most relevant data to be seen clearly and quickly in order to make business decisions.
Ultimately, Don Disfraz achieved its goal and, without a doubt, it is a success story that we feel proud of. Its qualities, a young and upbeat company, and its motto “treat others as you would like them to treat you”, are aspects we identify with here at ClickAge.
Do you want to boost your company too thanks to digital marketing? Let’s talk!
