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Agua Sana had focussed its brand communication on print media and the radio, focussing its marketing budget on the offline channel. When we began working together, its greatest need was to do branding, as it was looking to increase the notoriety of its brand.
Done! We created a 360º marketing strategy which made it possible to reach Agua Sana’s target audience directly.
Communication strategy and management of Agua Sana’s social media profiles.
We created campaigns with Display advertisements to increase the brand’s visibility.
We designed an SEO-focussed content strategy which was of interest for its target audience.
Design and launch of actions in traditional media: labels, merchandising, billboards.
A good communication of the values and actions of the company with its target audience is vital to improve branding.
Hence, to achieve Agua Sana’s goal, we designed a content and communication strategy (both on the website and its social networks). We took care of updating the profiles on its social networks with a communication style and aesthetic in line with its brand values.
We drew up a content plan, taking into account the interests of its target audience. The result? We turned Agua Sana into a leader, with tips and ideas about a healthy lifestyle. This is how #healthyandhappy emerged, a communication that recommends healthy life habits and reminds people of the importance of physical and mental health, of a varied diet and proper hydration.
To achieve results in the short term, we used a communication strategy with Paid Media actions, creating advertisements on different sites: YouTube, Google, and Facebook. The goal of these campaigns was to increase the positioning and visibility of the brand by having an impact on Agua Sana’s target audience with different advertisements.
One of the essential actions to improve the brand’s positioning and branding was content creation (focussed on SEO) with themes that met the needs and interests of Agua Sana’s target audience.
We generated a content strategy for a blog that organically brought traffic to the site and grew +217%.
At ClickAge, although we are specialists in marketing and digital communication, we also carry out some offline actions.
So, in the case of Agua Sana, to increase brand recognition in the short term, we launched several actions with traditional media: we redesigned the label on its bottle, designed merchandising with the motto ‘Healthy and Happy’, designed billboards for outdoor adverts, tarpaulin banners for events and signage.
