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In August 2017, we began our collaboration with OpositaTest which, at the time, was still a Startup. At ClickAge, we offered to carry out a bespoke piece of work that would meet its expectations.
OpositaTest is a company that offers an online tool to take exams for any type of public examination with the justified solutions to questions and with the option of repeating them as many times as you need.
Nowadays, it is a leading company in its sector with thousands of registered users, more than 900,000 people that are sitting public examinations use it!
To achieve quality leads that become customers. Hence, our efforts focused on creating a comprehensive management of quality leads through different online channels and their subsequent conversion into customers. To achieve the defined goals, we decided to diversify the campaign on different media to reach their target audience.
Search campaigns on Google Ads that result in the audience interested in taking public exams finding OpositaTest.
Display campaigns, in other words, optimised and segmented banners on different online media to have an impact on specific profiles of users and, therefore, extract maximum value from our client’s investments.
Remarketing campaigns to reach people that had already shown an interest in the company at some point.
Facebook Ads campaigns, to take maximum advantage of the potential offered by the social network, since most of our client’s target audience were on Facebook.
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In 2017, the challenge was on the table and we had accepted it….there was no going back! Over the last few years, we have been able to improve all of the ratios of the campaigns, achieving excellent results.
On the one hand, we optimised the CTR ratios, which is basically optimising the efficiency of impressions, thanks to a meticulous and segmented structure in Ads. On the other hand, we were able to reduce the CPC (cost per click) by 32%.
The sum of these actions led us to the next milestone: reducing the CPL (cost per lead) by 3.6% and increased the capturing of leads by 200%.
OpositaTest achieved the goals it set and has spent 5 years placing its trust in our team. It is, without a doubt, a major success story that makes us feel particularly proud. What about you? Do you want to increase your sales? We make it possible.