OpositaTest

SEM + Social Ads

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IT ALL STARTED
5 years ago

In August 2017, we began our collaboration with OpositaTest which, at the time, was still a Startup. At ClickAge, we offered to carry out a bespoke piece of work that would meet its expectations.

OpositaTest is a company that offers an online tool to take exams for any type of public examination with the justified solutions to questions and with the option of repeating them as many times as you need. 

Nowadays, it is a leading company in its sector with thousands of registered users, more than 900,000 people that are sitting public examinations use it!

TO START WITH, THESE WERE
Their goals

To achieve quality leads that become customers. Hence, our efforts focused on creating a comprehensive management of quality leads through different online channels and their subsequent conversion into customers. To achieve the defined goals, we decided to diversify the campaign on different media to reach their target audience.

BIG PROBLEMS, BIG SOLUTIONS
This was the plan

Google Ads

Search campaigns on Google Ads that result in the audience interested in taking public exams finding OpositaTest.

Display

Display campaigns, in other words, optimised and segmented banners on different online media to have an impact on specific profiles of users and, therefore, extract maximum value from our client’s investments.

Remarketing

Remarketing campaigns to reach people that had already shown an interest in the company at some point.

Facebook Ads

Facebook Ads campaigns, to take maximum advantage of the potential offered by the social network, since most of our client’s target audience were on Facebook.

Results achieved

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Results achieved

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Transactions

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Leads
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OpositaTest y ClickAge