+
%
Engagement
+
%
Page views
+
%
Revenue
+
%
Transactions
+
%
Conversion rate
TO START WITH, THESE WERE
Tiendas Mi Casa entrusted ClickAge with the creation of a new online store synchronised with the ERP of its warehouse and physical stores. In addition, we prepared a strategy for its social networks and carried out several advertising campaigns on Google.
BIG CHALLENGES, BIG SOLUTIONS
We launched performance campaigns that complement communication actions and help to boost sales.
We created a communication strategy on social media focussed on the product of Tiendas Mi Casa, highlighting its quality and design.
We created an intermediate web service between its ERP and the online store, which we were able to communicate with in real time via an API.
We had the challenge of creating a new online store in which the products, categories and stock had to be synchronised with the ERP which manages its warehouse and its more than 30 physical stores. To do so, we created an intermediate web service between its ERP and the online store, which we were able to communicate with via an API.
This way, we managed to synchronise the website in real time with the warehouse and all of its physical stores.
We designed a social media strategy for Mi Casa, placing the spotlight on its products. Tiendas Mi Casa sells home décor products, with modern designs, which meant that taking care of the aesthetics of publications and highlighting the product in a home setting was vital. Its products make us fall in love at first sight!
In the months from May to November 2022, we managed to increase Engagement on Instagram by +186.05% and page visits increased by +166.87%.
We planned, executed and optimised different campaigns on Google Ads. As an ecommerce, advertising campaigns are a key feature of the marketing plan which boost sales and help to generate branding.
